The Cost of Touring Crisis: Majority of UK Artists Struggle to Profit Despite Record Ticket Prices

The latest survey from Pirate Studios reveals a stark and troubling reality for the UK music scene: despite record-high ticket prices, most artists are not seeing corresponding increases in gig fees or profits from touring. In a survey of 1,700 grassroots live acts and DJs, Pirate Studios found that only 17% of artists have experienced an increase in gig fees, while an alarming 72% reported no profit from their most recent tour.

David Martin, CEO of the Featured Artists Coalition, has coined the term "cost-of-touring crisis" to describe the financial challenges musicians face. Pirate Studios' research underscores this crisis, showing that 88% of touring musicians are grappling with rising costs, with none reporting a decrease. Of those touring at a loss, 81% said the financial strain significantly impacts their overall income.

Despite 86% of artists observing ticket price hikes—54% noting a 10-25% rise and 32% seeing a 25-50% increase—these higher prices have not translated into better pay for performers. Most artists' fees barely cover travel expenses, revealing a broader "cost-of-performing crisis." Only 26% of artists turn a profit from gigs, and for many, gig fees are stagnant or even decreasing, with 54% reporting no change and 29% seeing a drop.

Artists Speak Out: Financial Strain and Adaptation Strategies

Papaya Noon, a Cardiff-based duo, shares their struggles despite critical acclaim and a fanbase that includes Snoop Dogg and Missy Elliott. "Gig fees have varied so much for us, but the cost of rehearsing, paying musicians, and travelling has increased, so we're mostly at a loss when we play. Musicians are being taken advantage of because we do it for the love of it, which is a shame," they said.

Urma, an emerging DJ from Wales, highlights the challenges of negotiating fair pay: "One of the biggest obstacles to a decent fee is that no one speaks about what they're paid and people don't know how to negotiate."

The Broader Impact on the UK Music Scene

The survey also revealed that while ticket prices inflate, the show experience does not improve proportionately. 71% of artists felt that higher ticket prices did not lead to a better fan experience. This mismatch is creating an unsustainable situation for musicians. Even those successful enough to book headline tours find themselves not making money, with 54% stating they are less likely to tour again after incurring losses.

David Borrie, CEO and co-founder of Pirate Studios, warns of the broader implications: "If the cost-of-touring crisis isn’t addressed, we can expect to see a real impact on the industry at large, where the most exciting new acts are forced to stay at home."

Pragmatic Approaches and Future Outlook

Artists are taking pragmatic steps to mitigate these financial challenges. Some are opting for smaller venues with lower overhead costs, co-headlining tours to share expenses, shortening tours, and seeking additional revenue streams through sponsorships and merchandise sales. However, 36% of artists indicated they would focus more on local gigs rather than extended tours, suggesting a shift in the live music landscape.

Pirate Studios' findings underscore the urgent need for industry-wide changes to support artists. Without addressing these financial strains, the UK risks losing its dynamic and diverse music scene, with new and exciting acts unable to afford to perform live. As the conversation around the "cost-of-touring crisis" continues, it is clear that systemic solutions are needed to ensure the sustainability and vitality of live music in the UK.

You can read the full report [here] release below.