Dec 11, 2023

OFFSET RELEASES NEW VISUAL FOR “BLAME IT ON SET”

Atlanta rap heavyweight Offset delivers another visual spectacle with the cinematic music video for “BLAME IT ON SET,” a standout track from his chart-topping sophomore album, SET IT OFF, released via Motown Records. The video, directed by Maya Table and executive produced/creative directed by SheShe Pendleton and Offset himself, showcases the rapper breaking free from the monotony of a nine-to-five job, revealing a high-energy narrative that culminates in an explosive warehouse riot.

SET IT OFF, the 21-track LP, has been making waves since its release, securing a #2 spot on the Billboard Top R&B/Hip-Hop Albums Chart and a top 5 position on the Billboard 200 Albums Chart. The album has garnered widespread acclaim, showcasing Offset’s artistic growth and setting a new course for the Atlanta rapper as a solo artist, according to Variety.

Listen to SET IT OFF here.

Offset's charismatic presence shines through every frame of the “BLAME IT ON SET” visual, where he commands a legion of followers with unexpected surprises and high-energy vignettes. The album, which has already accumulated hundreds of millions of streams, features collaborations with heavyweights like Cardi B on "JEALOUSY" and showcases Offset’s evolution as a solo artist.

In celebration of the album’s success, Offset delivered a show-stopping performance of “WORTH IT” alongside Don Toliver on The Tonight Show Starring Jimmy Fallon during Thanksgiving. The highly personal project, described by Offset as “healing” and a letter to his fans, features an impressive lineup of guest artists, including Travis Scott, Future, Cardi B, and more.

With SET IT OFF nearing half a billion streams, Offset has been expanding his influence and artistic vision. The album is available in various formats, including CD, double LP on black vinyl, red vinyl (exclusive to Offset’s store), and olive green vinyl (exclusive to Spotify). Additionally, Offset has collaborated with Denim Tears founder Tremaine Emory to design an official Denim Tears collection to accompany the album.

As Offset continues to make his mark as a solo artist, SET IT OFF stands as a testament to his growth and versatility in the ever-evolving landscape of hip-hop.

Check out the official Denim Tears collection HERE.

TRACK LISTING – SET IT OFF

1. On The River

2. Say My Grace (feat. Travis Scott)

3. Worth It (feat. Don Toliver)

4. Broad Day (feat. Future)

5. Fan

6. Freaky (feat. Cardi B)

7. Hop Out The Van

8. Don’t You Lie

9. I’m On

10. Big Dawg