Introducing: Aubrey Fry

Aubrey Fry is a name shaking up the electronic music world. Blurring the lines between progressive house, techno, and breaks, his hypnotic, high-energy sound has earned him releases on Sasha’s Last Night On Earth, John Digweed’s Bedrock Records, and Nick Warren’s The Sound Garden—with 2025 shaping up to be his biggest year yet. Fresh off a standout Argentina tour and with signings locked in across top labels, Fry is proving to be both a studio innovator and a force behind the decks. Now, he’s ready to talk about the industry, the importance of artists taking control of their own careers, and what’s next for his relentless sonic evolution.

Your music blurs the lines between progressive house, techno, and breaks. How do you approach genre fusion in your productions, and what draws you to this particular sound?

That’s a great question! I try not to get locked into any particular sound. Whether I’m writing originals, remixing, or collaborating with other artists, my approach is always the same—I create from deep emotions. Just like in any art form, true artists draw from their feelings when crafting material. I love all genres of music, so for me, musical direction has no limits.

You've had releases on iconic labels like Last Night On Earth, Bedrock, and The Sound Garden. How do you decide which labels to work with, and what impact has this had on your career?

I’ve always respected the larger labels I’ve released on so far. They’re owned and run by some of the most influential figures in the industry—people who have shaped my life in many ways. I’ve been a fan of their music for the last thirty years, so aligning myself with those I respect is important to me. It’s about self-respect, both as an artist and as a person. That said, I also have a lot of respect for smaller labels and have been expanding into new regions to cast a wider net. Since there are only so many release slots in a year, and I write a lot of music, I need more outlets to share it regularly. That’s why I’ll be self-releasing much more moving forward.

You’ve built a strong reputation as both a producer and a live DJ, with a growing global presence. How do your studio productions translate into your DJ sets, and how do you keep them fresh for different crowds?

I try to incorporate as much of my own music as possible into my DJ sets—sometimes playing exclusively my own material, depending on the length of the set. This is the best way to test out new tracks, especially for club settings. If a track works on the dancefloor, you know you’re on the right path. It also allows me to analyze the production at a deeper level—almost like gauging the frequency response from the crowd itself.

You’ve mentioned that artists need to take their careers into their own hands in today’s industry. What advice do you have for up-and-coming producers looking to break through without relying solely on traditional label support?

Yes, it’s crucial to take control of your own career and maintain as much independence as possible. The internet and social media have changed the game, giving artists more opportunities to push their careers forward. My biggest advice? Grow your network as much as possible. As I mentioned earlier, I’ll be self-releasing more often, primarily through SoundCloud and their streaming distribution platform. I’m also using tools like Hypeddit to drive traffic to my socials, offering free downloads in exchange for follows and feedback. I recently tried this approach for the first time and saw a great response. Check it out here. The music industry has changed, and we need to adapt. Streaming is here to stay, and downloads are nearly obsolete. If someone wants a download of my self released music, all they have to do is follow me. These days, everything revolves around social media, so if I can grow my audience while staying authentic and doing what I love, that’s the ideal scenario.

Your recent tour in Argentina was a standout moment for you. What was it about that experience that solidified your connection with the South American electronic music scene?

South America is, without a doubt, the best place on the planet-fact! Argentina, Brazil, and Uruguay are all places I could happily call home. The people are incredible, and the music scene is next-level. I’ve played parties on a Thursday—or even a Monday morning—that had the same electrifying energy as a peak-time Saturday night. One moment I’ll never forget was on Monday, January 20th, at 6 AM, standing behind the decks on a beach overlooking the Atlantic Ocean. I had been DJing for hours, watching the sun set to my right nearly 10 hours earlier, only to see it rise again to my left, piercing through the waves. In front of me, a much closer sea of smiling faces were still moving in perfect unison, like one giant metronome. It was the final moment of a three-week Argentina tour, and after countless unforgettable moments, I knew this place and its people would stay in my heart forever. The scene in South America reminds me of the UK in the ‘90s—they just never stopped! There’s something about the southern hemisphere; people just seem happier.